Despite the advice to never judge a book by its cover, custom-printed retail boxes have the ability to boost both in-store and online sales. A market research study reveals that packaging influences seven out of ten consumers’ purchasing decisions.

If you’re in charge of a small company, this can be the ideal moment to make a few additional purchases. Custom retail boxes may turn a routine shopping trip from “aaammm” to “yes!” Additionally, the correct retail boxes may impress clients and result in sales in today’s social media age of rich visual content.

The Crucial Role of Packaging in Protecting and Promoting Products

Packaging plays a much larger role than just holding your items. It serves multiple functions, including providing essential product information, acting as a powerful marketing tool, and safeguarding products during transit. Good packaging can even influence customer purchasing decisions.

Beyond just the product itself, packaging includes the boxes, bags, and protective materials that shield items from external elements. Packaging ensures the safety of a product, regardless of its global shipping or direct delivery to a customer.

Using materials like packaging peanuts, bubble wrap, crumpled paper, or sturdy cardboard helps protect products as they make their way from your store or warehouse to their final destination. Quality custom retail boxes guarantee that items arrive intact, enhancing customer satisfaction and minimizing return rates.

The Growing Importance of Eco-Friendly Packaging in Retail

Using eco-friendly packaging can significantly reduce the retail sector’s environmental footprint. With 57% of consumers willing to adjust their purchasing habits to minimize negative environmental impacts, sustainable packaging is more relevant than ever. According to research, three out of four consumers are more likely to choose products packaged in paper or cardboard over plastic, recognizing that these materials are more sustainable and generate less waste.

In addition to using recyclable materials, brands can create packaging that customers can reuse and repurpose. For instance, branded reusable bags not only promote sustainability but also provide ongoing value to customers.

Take Mini Mioche, a baby and children’s clothing brand, as an example. They offer charming reusable bags that align with their eco-conscious values.The founder shares: “We launched custom branded reusable tote bags and custom retail boxes for our retail stores, and our customers absolutely love them! It’s always enjoyable when I spot someone carrying one down the street.”

Reusable bags are a natural fit for environmentally focused businesses, and customers appreciate the effort. Mini Mioche takes it a step further by gifting premium printed cotton canvas tote bags to customers who spend $150 or more in their physical stores. These bags feature the company’s logo on one side and a unique, limited-edition print on the other—making them not only practical but also a stylish keepsake.

How Packaging Strengthens Branding and Drives Guerrilla Marketing

Nicole Leinbach Reyhle, co-founder and publisher of the Independent Retailer Conference, provides valuable insights into the relationship between packaging and branding. When a retailer purchases branded bags, they are also continuing to sell their brand. Once the bag leaves their shops, it embarks on a journey that may intersect with just a few or even many customers.

These days, retail boxes are huge! Starting at the doorway, you will want the experience to be unforgettable, particularly if your business is selling a gift item. Take into account the number of boxes you encounter on people’s doorsteps every week to understand how they foster brand loyalty and serve as a form of free advertising. A brand’s package encourages you to inquire about it. Custom retail boxes can effectively combine guerrilla marketing strategies and brand awareness.

Maximizing Retail Display Boxes for Customer Engagement and Product Information

Retail display boxes offer a prime opportunity to provide essential information, often being the first point of contact between the customer and the product. Direct printing of important details like usage instructions, ingredients, specifications, contents, and warning labels on the packaging provides immediate value to the consumer.

For example, displaying ingredients, nutritional facts, and allergy warnings on the packaging enhances the product’s transparency and importance. Informative text about the product’s value not only educates customers but also builds trust and encourages a purchase.

Impacting Sales

Retail box packaging influences seven out of ten consumers when they make purchases. These Contract Packaging Association statistics reinforce the point:

• More than 50% of online shoppers claim they will make subsequent purchases from a company that employs superior or high-end custom printed retail boxes.
• Consumers who find the packaging to be “gifty” or “interesting” say they frequently share it on social media.
• More than 75% of consumers will share things they enjoy on social media with their friends and followers.

Packaging has a lot of power. It can make or break brands. Therefore, implementing a robust custom printed retail box strategy is crucial for any new marketing plan.