Brands are constantly looking for tips and tricks to get more views on Instagram. Why? Because these insights lead to new leads and more paying customers. Social media makes it seem like getting more engagement on Instagram is rocket science, but it doesn’t have to be. In this article, we’ll discuss 11 foolproof ways to get more views on your Instagram, whether it’s your posts, stories, reels, or profile.

11 Ways to Get More Views on Instagram

More than two billion people and 25 million businesses compete for attention on Instagram. On top of that, Instagram’s dynamic algorithm makes it difficult to connect with your target audience. However, it is still possible to get views on Instagram and we will walk you through a list of steps.

Table of contents

1. Optimize Your Instagram Account
2. Create Shareable Content
3. Make Your First Few Seconds Count
4. Share More Carousel Posts
5. Switch To a Business Instagram Account
6. Conduct Keyword Research
7. Write Your Caption Carefully
8. Create a Bio With Relevant Keywords
9. Use Keywords In Your Script
10. Run Contests
11. Tailor Your Instagram Posts

Optimize Your Instagram Account

When designing your social media strategy, think of your Instagram account the same way you would the “home page” of your website. Your profile is the first thing Instagram users see, which means it should reflect your industry and brand personality.

• Switching to an “Instagram Business Account.”
• Use your logo as your profile picture
• Include relevant links in your bio
• Create a bio using keywords that are appropriate for the content you’re posting
• Use your exact business name as your username

 Create Shareable Content

Creating shareable content should be the most important part of your let’s get more likes Instagram strategy. It goes without saying that the more people share your content across their networks, the more Instagram views you will get. The real question is what type of content inspires your audience to share. The answer varies by industry.

This can include stunning photography, industry-specific entertaining or funny videos, inspirational quotes, controversial discussion topics, data infographics, user-generated content, and more. First, you can look at your competitors’ content that gets shared the most. While this doesn’t apply to every type of post, you can easily see how often their Reels get shared.

Make Your First Few Seconds Count

As we mentioned above, you need at least three seconds of attention to make the view count.

There are a few tricks you can use to keep people hanging on until that magical four-second mark. Start in medias res by skipping straight to the part of the video; people don’t want a long lead-in before the good part.

You can also promise your viewers a surprise or treat at the end of the video to keep them interested. By the way, if you read this blog to the end, you’ll get a recommendation for a hashtag AI tool that can predict which tags your audience will respond to!

Share More Carousel Posts

And we’re not the ones telling you that. This news came straight from Instagram CEO Adam Mosseri.

He emphasized that both Instagram photos and videos have equal importance. Can you guess which feature seamlessly integrates both? It’s the Instagram carousel post. This is not a hypothesis. Carousel posts have an average engagement rate of 1.26%, which even beats Reels’ engagement rate.

Carousels are great for seamlessly stitching together and presenting a lot of information without overwhelming the viewer. They are versatile tools; companies use them to share content like how-to guides, product collections, industry insights, or to tell a story. We often use Instagram carousels to introduce our latest product upgrades and demonstrate their various use cases.

Switch To a Business Instagram Account

When you switch your account from a personal account to a business account, you’ll get additional benefits like:

• Instagram analytics
• Instagram ads
• Story links
• Content scheduling features
• Product markup

With a business account, you can view your Instagram analytics, both for individual posts and for your overall account performance. This information gives you valuable insights into your profile optimization, interaction, engagement, and reach.

Conduct Keyword Research

Keyword research isn’t just for websites and blogs anymore. Your social media algorithms use a similar set of rules to Google’s search algorithms because every digital platform has the same goal: to keep the user on the platform. It goes without saying that you can use SEO to improve your social media reach, and that starts with keyword research on your social platform. Keyword research can also help inform your content.

 If you’re not sure what type of Reel to create, look at what your audience is searching for and what search terms Instagram suggests. Check out the experiment we ran to find out how traditional SEO tactics impact social media success. You can copy the TikTok methodology we used (step 2 in the guide) and use it directly on Instagram.

Write Your Caption Carefully

 A well-structured caption is crucial to your content’s discoverability on Instagram.

Instagram confirmed this: “The text you type into the search bar is by far the most important signal for search. We try to match what you type with relevant usernames, bios, captions, hashtags, and locations.” Katelyn Rhoades recommends: “Always start your caption with a hook to grab attention, and weave relevant keywords in naturally. Remember, the first sentence is key—make it attention-grabbing.” This approach not only generates interest, but also increases your discoverability in Instagram searches.

Create a Bio With Relevant Keywords

Creating your bio with keywords like “copywriter,” “blogger,” “style influencer,” “vegan restaurant,” “hair salon,” etc. will help your account appear in relevant client searches. Let’s say you’re a graphic designer who wants to promote their services on Instagram. When someone types “graphic designer” into the Instagram search bar and your account comes up, it will generate more likes for your Instagram profile.

 Use Keywords In Your Script

By the way, social media algorithms don’t just crawl written text. It’s likely that Instagram will also consider your audio when pulling keywords. YouTube definitely does. Make sure you pre-load your script with your target keywords and then sprinkle them throughout your reel for maximum results.

Of course, all this talk about SEO algorithms will help if you understand the Instagram Reels algorithm.

Run Contests

Running contests on social media has become a common tactic for gaining visibility on social media.

With a contest, you offer your followers something relevant to your business and your audience’s interests. In return, you usually ask them to do something simple, such as: Follow your account, tag friends in comments, or share the contest entry.

What you ask for depends on your social media goals, but almost any trick you find will result in more views on your post and your Instagram profile. We recently ran a contest on Instagram that offered free tickets to the Social Media Marketing World Summit if followers signed up for our tool and shared their experiences.

 Tailor Your Instagram Posts

Whether that niche is fashion, food, social media, freelancing, entrepreneurship, etc., it’s your responsibility to tailor your content to your specific industry and audience. While posting high-quality photos is a great start, if you don’t create content that reflects customers’ values, solves pain points, educates, or entertains, you won’t gain more Instagram followers. Think about what sets you apart from the rest and start creating different types of content around that specific topic.

What do you need to do to tailor your messaging?

• ·Research your audience
• ·Identify your top-performing posts to find out what your followers like best
• ·Experiment with different post ideas to discover new, engaging content formats and topics
• ·Adjust your posting schedule based on your followers’ activity

Using a social media tool like Social Bee, you can customize messages for each social media platform and adjust your posting schedule on each channel.